Within the world of entrepreneurship and personal finance, Codie Sanchez is one of the most prominent names. Moving up from a journalist to an advisor, investor, and public speaker, Sanchez has helped many people build wealth and invest better, growing her own personal brand in the process.
As you can imagine, someone with such nouse in finance will likely have amassed quite the fortune, assuming that Codie has practiced what she has preached. So, how much exactly is the finance influencer worth, and where does she get her money from? Let’s take a look.
Codie Sanchez Net Worth
At the time of writing, Codie Sanchez net worth stands at $17.7 million, a mighty impressive figure for a lady who began her career in journalism. To those of you who do know Codie, this figure shouldn’t come as too much of a surprise.
Given such a lofty net worth, it is clear that Codie knows just how to make money and, most importantly, how to build wealth. The fascinating aspect of this lady’s net worth is the numerous ways that she has found, and continues to find, that ensure it continues to grow.
Codie Sanchez Main Income
Identifying exactly where Codie receives her main income is challenging, given the numerous revenue streams that she has. Given that she operates numerous small businesses a venture capital company, not to mention her real estate interests and, of course, her brand sponsorship deals that she secures through her social media profile. Each revenue stream will perform differently depending on variables such as market performance, trends, and scale of brand deals.
What we can say, however, is that her business Entourage Effect Capital, a firm that has a heavy focus on investments within the cannabis industry, is likely to be her biggest earner to date. This growth equity firm specializes in the legalized cannabis industry, working with clients to find smart business investments across this niche.
Since its inception in 2014, Entourage Effect Capital has used its 2 funds to deploy just under $150 million into more than 40 businesses in this space.
Codie Sanchez Other Income
When you hear investors discuss the benefits of creating multiple revenue streams, Codie Sanchez is someone who embodies that message completely. Let’s take a look at just some of the wide array of income sources that the 37-year-old counts on.
Small Business Investment
According to Codie herself, the fund that she set up, named Unconventional Acquisitions, invests in small businesses in an ‘approachable, blunt, and engaging way.’
This company was set up toward the end of the pandemic to invest in small businesses of value that were struggling as a result of Covid. In exchange for the investment and financial aid, a deal is struck with the business for a small profit. Since the pandemic ended, Unconventional Acquisitions has continued to work with other small businesses going through tough times with the same goal in mind.
Book and Guides
Book sales from Codie’s literary venture ‘Main Street Millionaire’ also go some way to stacking up her yearly earnings. In addition to the book, Sanchez has a number of digital guides that also earn her a sizable passive income.
Real Estate Portfolio
No finance guru would be taken too seriously without a smart investment portfolio, especially one that includes real estate. Codie has spoken at length on both her website and when giving talks on the importance of investing in the right type of real estate and how to ensure that it yields the kind of return that can make you a ton of money.
From her talks, it is clear that she has investments in both commercial and residential real estate, as well as land holdings. These are valuable assets that help to pump up her net worth.
Other Investments
Alongside investing in cannabis, real estate, and small businesses, we know that Sanchez also has sizable investments in crypto, rare books, fine art, and digital assets. This lady sure knows how to diversify her investments and create a powerful portfolio that will serve her for years to come.
Paid For Being Codie
We cannot ignore the fact that Sanchez makes a lot of her income from her appearances on TV and private functions, not to mention on her own social media platform. Codie regularly features on news networks and posts frequently across LinkedIn, Instagram, YouTube X, and her blog. The following that she counts on ensures that paid ads and brand deals further increase her income.
Codie Sanchez Social Media
Staying on the topic of Codie’s success as an influencer, let’s take a look at the following that she has across her most popular social media platforms.
We’ll start with YouTube, where Codie posts both Shorts and long-form videos, often with clips of her famous podcast ‘The Struggle Isn’t Real.’ On this platform, Sanchez counts on a whopping 1.22 million subscribers, who regularly tune in for financial and business advice.
On X, Sanchez boasts 518.5 thousand followers; on TikTok, she has amassed 1.4 million followers; and on Instagram, the influencer counts on 1.9 million followers and is very close to hitting the 2 million mark.
What is staggering about Sanchez is that she will post different forms of content on each of her platforms to ensure maximum reach and engagement.
Cody Sanchez’ Personal Life, Stats & Facts
Now that we know how much Codie is worth and how she makes her money let’s look at how she got there.
Codie Sanchez’s Early Life
Mexican parents raised Codie in Arizona, and after studying journalism and Latin American studies at Arizona State University, Georgetown University, and then attending ESADE Business School, she began her career as a journalist covering human trafficking stories. These grisly experiences toughened Sanchez and left her prepared for an altogether different challenge: working in the tough world of finance.
Codie began working at investment funds on Wall Street, such as Goldman Sachs, gaining promotion after promotion before launching her very own fund and diversifying her investments.
Codie Sanchez Spending
The famous finance influencer and investor lives with her husband in Austin, Texas. Codie does own a fleet of luxury cars and 4 properties across the country, yet she is certainly not one to flaunt her wealth.
Sanchez is very much a proponent of using money to build wealth rather than waste it on too many material possessions.
Codie Sanchez Scandal and Gossip
As you can probably guess, Sanchez is far too shrewd to get involved in any kind of scandal, and this is yet another feature that so many of her followers love. One thing we do know about her, as she has discussed this on her own podcast, is that she divorced her first husband, Daniel, and later remarried.
Sorry, nothing to see here, folks.
Codie Sanchez Net Worth 2025
Now, what does the future hold for Codie? In terms of net worth, she will be worth in the region of $28 million if it continues to grow at its current rate. We suspect, however, that she will make more savvy investments before then, and we could see that figure break the $30 million mark next year.
