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Benefits Of Blogging For Business: 30 Reasons Why You Should Blog
SEO on Google sites is critical for achieving high visibility on the search engine results pages. With the right strategies, you can improve your ranking and drive more organic traffic to your website. But what are the benefits of blogging for business? Find out in the following list.
What Is Google Sites And Is It Good For SEO?
Google sites offers essential SEO functionality, allowing users to customize URLs, add alt text for images, create meta tags for web pages, and post content with relevant keywords. This feature gives websites built on Google Sites a good chance at ranking well in search engine results pages (SERPs).
Responsive Design on Google Sites
Google Sites excels in designing responsive websites that perform optimally on mobile devices. Google’s recent shift to mobile-first indexing for new websites underscores the importance of this feature, making Google Sites a suitable choice for those keen on ensuring their sites are mobile-friendly.
Expert Opinions on Google Sites for SEO
Google experts caution that Google Sites may not be the most ideal choice for SEO purposes. The main reason behind this is that search engines index Google public sites on the sites.google.com domain, making URLs hard to track, especially since the public version may differ from the URL seen when logged in. While Google Sites have its limitations, leveraging effective SEO strategies can still boost the SEO performance of websites on this platform.
Unlocking the Power of Notion to Blog Conversion
Feather is an SEO-friendly blog platform that allows users to publish blog content through Notion without the need for coding or design skills. Feather makes it easy for companies to write blog content on Notion and automatically publish it to their Feather blog.
With Feather, users can set up a subfolder blog (domain.com/blog instead of blog.domain.com), an SEO-friendly structure, and enjoy the benefits of managing CRM and website blog management through Notion. Feather also offers customization options like changing designs with custom CSS, email collection, and more.
To enjoy the seamless transition from Notion to blog, try Feather’s notion to blog software for free today. Create a new account and start blogging in minutes!
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9 Best Practices For SEO On Google Sites
1. Change Your Sharing and Permissions
When preparing your Google Sites for public viewing, the first step is to adjust the sharing and permissions settings to "Public on the web." This setting ensures that anyone on the internet can find and access your site. This is a crucial step before submitting your site to the Search Console or getting indexed by search engines.
2. Conduct Keyword Research
Keyword research serves as the cornerstone of your SEO strategy. Identify search terms and phrases that users employ when looking for businesses similar to yours. Tools like Moz Keyword Explorer and Ubersuggest are valuable resources for this task. Implement keywords strategically in your page's headings, URLs, and content to enhance visibility.
3. Create High-Quality Content
Google's algorithms are increasingly proficient at recognizing valuable content, underscoring the importance of high-quality and insightful content as part of your SEO strategy. Ensure that your content offers relevant information and insights that align with users' search queries.
4. Pay Attention to Detail
Implementing small yet impactful SEO techniques is crucial. Specific practices that can make a significant difference include tagging images with alt text for better search engine understanding, crafting compelling meta titles and descriptions for improved click-through rates, adding internal links to encourage visitors to explore more content, and optimizing images for faster page loading.
5. Use Canonical Tags for Duplicate Content
To prevent confusion among search engine crawlers when your website contains duplicate content, leverage canonical tags. By using these tags, you guide crawlers to the primary copy of your content, clarifying its authority and relevance.
6. Build Backlinks
Earning backlinks from other websites is a powerful way to boost your brand's credibility. Methods such as guest posting, sharing content on social media, and creating informative resources like videos and infographics can help you cultivate valuable backlinks.
7. Prioritize Mobile-Friendly Design
With a considerable portion of web searches occurring on mobile devices, optimizing your website for mobile users is essential. Google prioritizes websites based on their mobile versions for optimal user experience. Preview your site on various devices to ensure seamless performance across all platforms.
8. Enhance Page Speed
Page speed is a critical factor in user experience and SEO rankings. Users tend to abandon sites with slow load times, underscoring the importance of speedy website performance. Optimize your site's images, design, and content to improve page loading times.
9. Invest in SEO Tools
Leveraging SEO tools is vital for enhancing your SEO strategy. Both free and paid tools like Moz, Ahrefs, Google Analytics, and Semrush can assist in keyword research, content creation, and SEO optimization. These tools empower you to stay informed about the latest SEO trends and improve your search engine rankings.
Streamlined Blogging with Feather
Feather is an SEO-friendly blog platform that allows users to publish blog content through Notion without the need for coding or design skills. Feather makes it easy for companies to write blog content on Notion and automatically publish it to their Feather blog.
With Feather, users can set up a subfolder blog (domain.com/blog instead of blog.domain.com), an SEO-friendly structure, and enjoy the benefits of managing CRM and website blog management through Notion. Feather also offers customization options like changing designs with custom CSS, email collection, and more.
To enjoy the seamless transition from Notion to blog, try Feather’s notion to blog software for free today. Create a new account and start blogging in minutes!
How To Submit Your Google Sites Sitemap To Google Search Console For Faster Indexing
Generating XML Sitemaps for Google Sites SEO
Generating an XML sitemap for your Google Site is crucial for SEO, as it provides Google's search engine with a list of all the pages on your website. Since Google Sites stopped providing sitemaps as of March 2021, third-party tools are now the best way to create sitemaps for Google Sites websites. Once you have your XML sitemap ready, follow these steps to optimize your Google Site for search engine indexing:
Submitting Your Google Site to Google Search Console
To ensure your Google Site is indexed by Google's search engine, submit it to Google Search Console. This step is essential, as it allows Google to crawl and index your website for inclusion in search results.
Setting Up a New Google Analytics Property
Create a new property in your Google Analytics account to track the performance of your Google Site. This step enables you to monitor traffic, user behavior, and other important metrics related to your website's performance.
Adding the New GA Property ID to Your Google Site Settings
Incorporate the new Google Analytics property ID into your Google Site settings. This integration is crucial for tracking visitor data and analyzing the impact of your SEO efforts on your Google Site's performance.
Adding the New Site as a Property in Google Search Console
To complete the integration with Google Search Console, add the new Google Site as a property. Be cautious not to include "/home/" at the end of the URL when setting up the site as a property in Google Search Console.
Waiting for Google to Crawl and Index Your Google Site Pages
Once you have submitted your Google Site to Google Search Console, wait for 12-48 hours for Google to crawl and index your website's pages. This process ensures that your pages are properly included in Google's search results.
Requesting Indexing for Updated Pages
If you make changes to your website's pages, you can request reindexing from Google. This action prompts Google to update its search results with the latest version of your pages.
Feather: Your Notion to Blog SEO Solution
Feather is an SEO-friendly blog solution that enables you to seamlessly publish blog content from Notion without the need for coding or design skills. Feather provides an exceptional platform for companies to create and publish blog content from Notion, automatically syndicating it to their Feather blog.
Feather offers a Subfolder blog setup, resulting in better SEO outcomes with a domain.com/blog structure. By integrating Feather and Notion, companies can manage their CRM and website blog from one platform, streamlining the content creation and publication process. Feather provides customization options like custom CSS, email collection, and more features to enhance blog performance. Collaborate effortlessly with your team during the publishing process with Feather.
Try Feather's notion to blog software for free today and transform your creative ideas into a robust SEO-friendly blog platform in minutes!
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Google Sites For SEO Purposes: Pros And Cons
When it comes to leveraging Google Sites to build a website that ranks well on SERPs, there are both advantages and disadvantages to consider.
Advantages
Seamless Integration with Google Tools
On the positive side, you can seamlessly integrate your site with other Google tools like Google Analytics and Google Search Console to help track and optimize your website’s performance. This integration can provide valuable insights into your website traffic and user behavior, allowing you to make data-driven decisions to improve your site's performance and search engine ranking.
Basic SEO Features in Google Sites
Google Sites offers some basic free SEO features like adding meta titles and custom URLs, which can help optimize your site for search engines. Being able to customize your URLs and meta titles allows you to include relevant keywords and descriptions that can improve your site’s visibility in search results.
Mobile-Responsive Themes
All Google Sites website themes and templates are mobile-responsive, which is crucial for achieving a higher ranking in search results. Since Google prioritizes mobile-friendly websites in its search results, having a mobile-responsive site can positively impact your search engine ranking.
Disadvantages
Limited Design and Customization Options
Google Sites does come with its limitations when it comes to SEO. For instance, the platform has limited design and customization options compared to other website builders or CMS platforms like WordPress. This lack of customization can hinder your ability to create a unique and optimized website that stands out in search results.
Limited SEO Functionalities
Google Sites lacks advanced SEO functionalities that are available on other website builders or dedicated CMS platforms. For example, you have limited control over meta tags, headers, and URL structure on Google Sites, which can impact your site’s visibility in search results.
Visibility Problem
Many small businesses find it challenging to find their Google Sites website in Google searches because of their low ranking. Due to the limited SEO capabilities of Google Sites, it can be difficult to improve your site’s search engine ranking and visibility, making it harder for potential customers to discover your website through organic search.
Exploring Alternative Website Builders
To address these limitations and improve your website’s ranking on SERPs, consider trying an alternative website builder like Feather. Feather offers a user-friendly interface and a wide range of customization options to help you create a fully functioning website that ranks well on search engines.
With Feather, you can optimize your site for SEO by customizing meta tags, headers, and URLs, giving you greater control over your website’s visibility in search results. By exploring alternatives like Feather, you can create a professional and optimized website that attracts more organic traffic and improves your search engine ranking.
Complete Step-by-Step Guide On How To Create A Blog for Your Website on Notion with Feather
Who Is Google Sites Best For?
Google Sites is a suitable option for local businesses in need of a simple one-page website, such as cafes, hairdressers, landscapers, plumbers, or electricians. If you already use Google Workspace and Google Business Profile, Google Sites can integrate seamlessly with your existing tools, making it convenient for managing your online presence.
Selling Products on Google Sites
While it is possible to sell products using Google Sites, you will need to rely on third-party tools to set up an e-commerce system. This extra step can add complexity to the process and may not be ideal if you want a straightforward solution for selling products online.
Limitations of Google Sites Compared to Other Website Builders
Google Sites has limited features compared to other website builders. The platform offers constrained templates, themes, and page-building elements, which may restrict your customization options. If you are looking for advanced features and flexibility in design, Google Sites may not be the best choice for your website.
Google Sites for Standalone Landing Pages
If you need a standalone landing page for your small business and do not heavily rely on SEO, Google Sites can be a suitable choice. While the platform may not offer all the advanced features of other website builders, it can serve the purpose of creating a simple, single-page website for your business.
Use Notion As Your Blog CMS With Feather
Feather is an innovative SEO-friendly blog that seamlessly integrates with Notion, allowing users to effortlessly publish high-quality blog content without the need for coding or design skills. This platform is designed to cater to companies of all sizes looking to enhance their online visibility and drive traffic to their websites through strategically crafted blog posts.
The key selling point of Feather lies in its ability to enable users to write content on Notion and automatically publish it to their Feather blog, simplifying the content creation and publishing process.
Subfolder Blog for Enhanced SEO
One of the standout features of Feather is the option to set up a subfolder blog structure (e.g., domain.com/blog) instead of a subdomain (e.g., blog.domain.com). Choosing a subfolder structure over a subdomain is considered more beneficial for SEO, as it keeps all blog content under the main domain. This consolidation helps search engines recognize the blog content as an integral part of the website, ultimately boosting the overall site's SEO performance.
HubSpot Experience Through Notion
Feather goes beyond being just a blog platform and offers a comprehensive solution for managing content and customer relationships. By integrating with Notion, Feather provides users with a seamless way to handle all CRM and website blog management activities in one place. This integration simplifies the overall content creation and management process for companies, empowering them to focus more on creating exceptional content that resonates with their target audience.
Customizable Design and Enhanced Functionality Options
In addition to its SEO-friendly features, Feather offers users the flexibility to customize their blog's design using custom CSS. This level of customization ensures that your blog not only ranks well but also aligns with your brand's unique visual identity. Feather provides additional functionalities such as email collection tools, making it a versatile platform for businesses looking to grow their online presence and engage with their audience effectively.
Seamless Collaboration and Publishing
Feather's Notion integration allows teams to collaborate effortlessly during the content creation and publishing phases. This feature streamlines the editorial process, ensuring that multiple team members can contribute to blog content creation without any hiccups.
The ability to seamlessly transition from writing on Notion to publishing on Feather fosters a smooth workflow, enabling businesses to consistently produce high-quality, SEO-friendly blog content that resonates with their target audience.
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